Will you be planning a gameplay video? I think it's particularly difficult for viewers to extract value from non-gameplay trailers/teasers involving new IP.

Can you explain an embargoed press release?

Is it:

a) giving your "favorite" journalist(s) an exclusive time period to make announcements,

b) a heads up of when you will be submitting the press release,

c) a firm "time" when you'd like all press/media to hold stories before publishing?

If you're heading to GDC, good luck! It sounds like an exciting conference.