Min-max optimizes your chance of winning under the assumption of a rational adversary. That chance will be lower than "certain victory," especially in un-solved, symmetric games, because a rational adversary will also be playing min-max. The guarantee min-max provides is that it will do even better against a non-rational adversary than it does against a rational adversary; not that it will do better than any other algorithm against non-rational adversaries--which is the way I think it often gets parsed.

Also, we should note that the "value" in "expected value" doesn't have to mean "score." It could be the logarithm of your score, or your chance of winning against a rational adversary, or even the enjoyability of the game to spectators (if you have a precise metric for that).