Their model already exists and they have moved to it - movie theaters and netflix. The movie industry is nice an healthy, they make more money each year then the previous. The reason they fight against piracy is simple - they want more money. If there's a chance to get more money, why not try? In reality, piracy is negligible and is not worth the policing effort. More importantly, eliminating piracy altogether will not convert all pirates to movie goers. That's absurd! A pirate is a person who will either steal a movie or not watch it. Either way they are not paying for it. Only a small percentage of pirates will switch to paying customers in a perfect scenario. So in reality, the industry will enjoy a negligible profit increase - that's all. Considering their current ever increasing profits from year to year, the industry is booming. They only reason they are chasing after pirates is because they are driven by they greed and incorrect perception of 'opportunity cost'. They see a huge chunk of potential pie because they imagine that once they are able to police movie watching completely, then every pirate will be paying them royalties. This is of course far from the truth. Greedy and dimwitted they persist to believe that illusion. I wonder what positive effects move piracy has on the industry that the industry is benefiting from but are not aware of? Perhaps free word of mouth advertising on an enormous scale? I think more people pirate movies than pay which means that a immense audience is functioning as free word of mouth advertisers. What impact would eliminating this group have on the industry? Worth to think about.