I don't have any continuous contractual relationships with any studios like I do with my employer. Maybe Netflix or HBO would qualify, but they don't charge their customer per unit, so it doesn't really apply here either.
This really is just a sideshow (excuse) to justify watching movies without paying for them. I don't have any contract with my utility companies whom mail me bills every month for using their services, nor do I have one with Kroger when I go buy groceries. I still am obligated to pay both of them for using their services.