Question: How general will catalogs be? I collect keychains, will something this general be supported?
Collectors for adding Haves and Wants, and for buying and selling. Curators (who are also collectors) for building catalogs that collectors are clamouring for.
http://business.financialpost.com/2014/03/02/shelflife-clinc...
I think perhaps it's matching on *lflife and making some assumptions?