I'm over in the States, but are you sure that's really true about Samsung Motors, by the way? After about ten minutes of searching just now, the story looks very different -- Samsung may be a marquee brand in most other markets, but it looks like they're a complete disaster as an auto company. Renault took majority ownership of Samsung Motors in 2000. And their sales have been plummeting since 2010; they're behind both Hyundai and Kia in South Korea, and slashed a rather staggering 80% of their workforce in 2012. One report from that time period said that Samsung wanted to take their name off "Renault Samsung Motors" but Renault wouldn't let them.