I don't think anyone believes Silicon Valley engineers are a bunch of miserable, oppressed working-class folk, but it's good to know how even the most seemingly progressive of corporations behave.
As to "making compliance so hard that smaller players would find it very expensive to compete", I think that regulation sometimes swings this way, but it is sometimes gradually, slowly, fixed. I don't think anyone would say that all regulation is always good for the big players and bad for the small ones.
Lastly, where does the money come from?