Apture and Kiw.is = URL shortening with a twist – Blog – Apture.com (opens in new tab)

(blog.apture.com)

6 pointsjoepestro16y ago15 comments

15 comments

My reaction to redirect pages is always the same: "What? Oh." finds and clicks the skip ad button. So I don't really understand why sites bother with them.

Does anyone know of any metrics as to what percentage of the time that "skip" link is clicked? Does anyone know of any eyeball tracking studies to see how often people look immediately top right for that link?

I just can't believe those landing pages are of much value, but then I doubt I'm a typical user.

kineticac16y ago

Those are all good points and questions.

I think it also relies on the actual message in the content of the page. If that content is actually good, people will want to look at it. The percentage that the content is good? That's the question. Probably not too many.

somagrand16y ago

Great to see Apture and Kiw.is coming together. Huge fan of both products.

joepestroOP16y ago

Thanks! Apture is actually really powerful and adds a lot to content (even automatically). I played with it at http://www.apture.com/create/ before implementing it into Kiwis.

kineticac16y ago

Here's the example link from the post: http://kiw.is/5q

zacharydanger16y ago

Yay link-jacking?

I'll send a memo to my squad of social media engine search optimization experts.

kineticac16y ago

not link jacking, it's putting a message before the redirect. You're still redirected to the original page. One way to think of it is a reverse twitter, instead of a message with a link, it's a link then a message.

zacharydanger16y ago

It seems you work on Kiw.is so I'm not sure if I should even try to articulate why I find your product to be annoying.

1 more reply

pclark16y ago

you think a 10 second holding page is good?

kineticac16y ago

if it has good content. it would suck to get spammers or advertisers using it only, similar to following a Twitter user who's just spamming. But then there are the twitter accounts you like. It definitely can't mitigate all awful content. You're also getting these links from people you know hopefully.

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15 comments

ironkeith16y ago

My reaction to redirect pages is always the same: "What? Oh." finds and clicks the skip ad button. So I don't really understand why sites bother with them.

I just can't believe those landing pages are of much value, but then I doubt I'm a typical user.

kineticac16y ago

Those are all good points and questions.

somagrand16y ago

Great to see Apture and Kiw.is coming together. Huge fan of both products.

joepestroOP16y ago

Thanks! Apture is actually really powerful and adds a lot to content (even automatically). I played with it at http://www.apture.com/create/ before implementing it into Kiwis.

kineticac16y ago

Here's the example link from the post: http://kiw.is/5q

zacharydanger16y ago

Yay link-jacking?

I'll send a memo to my squad of social media engine search optimization experts.

kineticac16y ago

zacharydanger16y ago

It seems you work on Kiw.is so I'm not sure if I should even try to articulate why I find your product to be annoying.

1 more reply

pclark16y ago

you think a 10 second holding page is good?

kineticac16y ago

j / k navigate · click thread line to collapse