It's cross platform and not a marketing buzzword at all.
Have you done this before?
I knew it!
http://news.ycombinator.com/item?id=727427
JRuby guys quit on Oracle and went with EngineYard. Yeah, because they knew they only sponsored the JSR for dynamic languages. I too would quit my day job if Sun was customizing the JVM to support my compiler better.
[Edit: s/ibm/oracle/]
Edit -- Charlie Nutter on jruby-user: "The primary reason for leaving was the high level of uncertainty involved."
I hope we don't see a painful period where people stuck with old JDKs (Mac users, that means you) are going to be unable to use the newest versions of dynamic languages. Even just having to distribute separate binaries for pre-JDK7 runtimes will be an annoyance that people in the java community have not experienced for a long time.