Declines in Online Ad Revenues Partly Due to Ignoring Mobile Visitors (opens in new tab)

(blog.mobify.me)

7 pointsig0rskee16y ago2 comments

2 comments

Mobile internet use is a very small fraction of the total, the medium is barely suited for the delivery of content, the delivery of ads really gets in the way of the content.

Sure, in the long term there will be more money made here but for now the main avenue to mobile revenue seems to be to simply charge for the service using for-pay text messages or deals with the carriers.

gustaf16y ago

I'd emphasize "partly" in this headline. mobile ad revenue is still far from web and it has been declining for everything but the iphone afaik

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2 comments

jacquesm16y ago

Mobile internet use is a very small fraction of the total, the medium is barely suited for the delivery of content, the delivery of ads really gets in the way of the content.

gustaf16y ago

I'd emphasize "partly" in this headline. mobile ad revenue is still far from web and it has been declining for everything but the iphone afaik

j / k navigate · click thread line to collapse