In general, I believe in being as honest as one can, but some people can't be trusted with the truth. That's just a fact. It may be unfortunate, but we're not going to change it just by talking about it. There are many people who are better off not knowing all of the world's state variables (i.e. the truth) because they aren't equipped to handle the complexity and context.
Investors who rely on social proof, if you don't have it yet, fall into that "can't be trusted with the truth" category and it's OK to apply reality tweaks that are ultimately in their interests (giving them the courage to do the right thing) as much as yours.
I don't advocate fraud (lying to people in a way that acts against their interests) but some people don't have the courage to do the right thing unless you pull out some reality tweaks and make them comfortable. That's just life.
Investors who scheme against people who are trying to do that are acting in bad faith, because the ultimate goal of this activity on their part is to bring the devolution of our society into a feudal state. They don't care, at this point, about building or investing in great businesses. They just want to keep others-- people who weren't born into their parasitic social network-- out. I can't respect that in the least and I have no issue with those who choose to mislead them. If the club's purpose is vapid and its selection criteria both meaningless and unfair, then is it wrong to fake membership if it is convenient? Absolutely not.