Two Tap is different than PayPal because:
* publishers/app devs can sell products from retailers inside their apps (users don't have to hit the merchant website). this is incredibly valuable, especially on mobile.
* merchants don't have to do anything to integrate us, and all the hard work is in on our end.
* TwoTap is a replacement for the whole checkout process, not only the billing part.
This means we can provide a unified buying experience on all platforms, at all points of sale, and provide a truly universal wallet.
