Seriously: I appreciate the point you are trying to make here, but you chose a horrible example that I think actually argues that adding random features isn't a big deal :/. Besides, they already claim to have a bunch of features planned anyway: it isn't like the developers are seemingly of the "this is the exact app that should be released, and there should be no random additions or extra features added, as doing so would ruin the whole experience"...
> The next couple planned releases on our roadmap will heavily rely on native iOS functions and code to include things like tagging, additional graph views and scrubbing, ability to add media. etc... And by eventually letting people combine their data, you will be able to see how their relative happiness aligns to other users, a neighborhood and even the world.
(It is also possible, however, that I totally misunderstood your response, and you are actually saying that having a happiness index that you kept track of on a moment-to-moment basis while watching a movie would let you optimize the movie according to your personal tastes. I feel like that's lower probability--more dots need connecting for that--but if I did actually misunderstand your comment I'm sorry that my response just adds to the confusion.)