Just because the free market works well (on the whole) doesn't mean it works instantly. We're seeing the correction underway, and this thread is part of it: people are identifying a bad actor, having sensible discussions about the problem and alternatives, and are transitioning to more suitable actors while those being abandoned over time are discovering the error of their ways and either correcting the problems or are getting/pushed out.

You'd rather place the process in the hands of people no more competent or interested than those already involved? and do so by threat of force?