There's an awfully big difference between "willing to pay" and "will actually pay".
What statistics are he citing, anyway?
Trailers are often amusing, and I like to know which movies are coming out, but the rest feels like I'm watching TV.
(I would consider trailers acceptable because they are at least appropriate to the context. Still, the number of trailers would have to be low.)
ed: clarity of wording
$5/hour to watch a movie - $10 per movie. A number too low for watching in theaters or buying the DVD. A number way too high to rent a movie. A number insanely high to watch it on TV.
$.75/hour to read a book: A ~200-300 page book would take you 7-8 hours to read. So thats $6/book. Seems like way too low, compared to what people are willing to py.
$.25/hour internet use: that means an always on connection would run you $180/mo.
The quoted prices are way too high, but with an iTunes like model we could see very different shows from those supported by advertising. Or more likely cerebral shows, which were canceled in the past, would now be supported by direct buys.
