* It could be helpful to open a browser tab with a welcome to Amber.Io. There is some amount of welcome text, but more hand-holding and big visual 'this is what we are' would be helpful.
I think there are two key things missing (questions in my user mind)-
One: what does it actually look like? What is this magical new amber button? One image of the button, and the magical benefits it brings would peak my visual memory when I see it in future and set me up to go
Two: The other thing that really feels missing is "how / where can I use this? " if you just presented me with a visually appealing gallery of shopping sites (bunch of names on image tiles, a bit like the W8 metro screen" then i'd be able to start using it now. I currently have this weird uncertainty of where/when Amber will kick into motion.
<end-rambling-thoughts/>
Our philosophy is to make the experience as seamless as possible and just display the Quick Checkout banner on supported product pages. The utility should be in front of you when you need it but ideally without you having to remember to use it.
Everything else is stored in the PCI DSS scope.
* We have this Google Chrome Extension for desktop
* amberExpress which is an iOS browser extension
* amber.io as the API and checkout interface that merchants and publishers can use to help their users check out with two taps.
Also LastPass only fills out the form, we provide a 2-tap checkout process.
Text of the blog post is good, but a few more screenshots walking though "this is what it actually does" and a list of support merchants to try it out on would be awesome!
