Assume that DVT has different connotative definitions to different audiences. If some of those connotative definitions are negative, then the use of DVT as a brand name will repel people who primarily associate DVT with that negative connotation.

Let's say that you decide to publish a project, and you choose a DVT that has positive connotations to you. If people point out that DVT has negative connotations they are not necessarily associating you with those negative connotations, they might merely be pointing out the weakness of DVT in branding.