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As nickpinkston said, those are economies of scale, which is a related concept, but not the same.
A consumer can use two social networks as well.
Yes, but this is where the difference highlighted above kicks in: in a social network, the total number of users is not as relevant as the number of connections the user has, so the user can be "stuck" even if he feels the product is not good enough. In a product like Uber, there's no such effect; people can switch as soon as they feel like trying the alternatives.