Relative to each other they make sense. I guess they chop off the right-hand side of the bar at around 20% for effect, so it looks like a larger portion of users are blocking than in reality. Makes marketing sense given the solution they're selling.
I'm curious what their specific methods are to circumvent ad-blocking. More specifically, I'd be interested in an extension that could keep a blacklist of companies that make use of this kind of service and inform the user that the company is trying to circumvent their choice not to be bombarded with advertisement.