Take orders on Kickstarter for "open source router".
You order the Soekris boxes on behalf of the crowdfunders. You image your chosen open source OS on blank CF cards, bundle the CF cards together with the Soekris boxes and ship these to the crowdfunders as the "open source router".
If you want to bring a solution to the masses out of the goodness of your heart and you are motivated, then nothing is stopping you.