A coal power plant might take several days to reach a "set point" and to generate a certain amount of power.
A natural gas plant might take as little as 5 minutes or as long as an hour to get operational.
A diesel generator might turn on and make power in as little as 30 seconds.
A hydro plant might be able to go from 0% to 100% in just a few seconds.
Given that the utility companies can't KNOW for sure EXACTLY how much power people will demand in the future they've always got excess capacity ready and waiting. But these idling plants aren't free and that drives the price of electricity up.
The idea behind V2G is that the utility companies can get some of their demand power from the cars whilst they fire up diesel generators or natural gas plants or whatever, thus saving them from having to keep those plants idling until they're definitely needed.
EDIT: The idea isn't that you constantly charge/discharge car batteries it's that you charge them in the morning after the drive to work so they're full by noon. Then as the day heats up you can pull small amounts of power from large amounts of cars until the demand is high enough that you fire up a peaker plant. Use that to charge the cars back up and provide the afternoon A/C electricity and shut it down as everyone starts to go home.
Instead of having the peaker plant be at ~20% capacity from 12-2, ~60% capacity from 2-5 and ~30% capacity from 5-7 you get to run 0% from 12-2, 80-100% from 2-5 and 30% from 5-7. Two hours of runtime saved per day is 600 hours per year. Turbine rebuilds aren't cheap; a buddy of mine is a private jet pilot and they have to put away between $500 and $2500 per hour that engines are running for overhaul at either 1000 or 2000 hour intervals. And that's for the kind of small engines in a 6-12 seater business jet. I'd wager that 20MW (~20,000 HP) natural gas turbines are substantially more.