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0 pointsdec0dedab0de12y ago0 comments

That might be interesting indeed, but it does bring up another question. Is this form for other forms of communication as well? Such as postal mail? Is it a way for all customers including those do not have an online account to opt-out of marketing communications? If it is, how else could they implement something like this?

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chilldream12y ago

As someone who gets hit by reverse identity theft[1] regularly, I'm convinced that requiring anything other than "proof that the email address is actually yours" makes you scum. If your only point of contact with a customer is an email address that isn't actually theirs, they aren't getting your communications anyway. And with that, I'm off to call a hospital I've never been to because they don't even have an unsubscribe link or any email point of contact at all.

[1] http://xkcd.com/1279/

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0 pointsdec0dedab0de12y ago0 comments

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chilldream12y ago

[1] http://xkcd.com/1279/

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