I've never seen this on any startup site I've looked at. Typically they're labeled "jobs" or "work with/for us."
Full disclosure: I worked with the author for six months.
We didn't originally spend a lot of time thinking about our jobs pages at http://www.thinkful.com/ until candidates started asking about them. Then we realized the number of people who were turned off from talking to us because we explained the company so poorly.
There's still a lot of work to do, but that's always the case!
[0] https://angel.co/ [1] http://www.nimble.com/company/careers/ [2] https://poptip.com/careers/
http://www.knewton.com/careers/ http://www.shopify.com/careers http://www.quirky.com/about/careers
I found out later the average turnaround was 6 months. Glad I turned down that job. Out of 5 classmates that chose them, only one was working 9 months later.
"Career" has become the formal version of "job" anyway. I would be wholly unsurprised if A/B testing showed that applicants for "career" are more experienced on average.
The world is very gray...
Would love to see the results of that test.
Now, if you want to talk about helping people A/B test their lives & careers, I'm interested :)
Absolutely incredible.
Quite the opposite actually - the main point here, and perhaps I could do a better job of getting that across, is that the traditional concept of a "career" as a series of deliberate, fairly obvious steps is eroding (if not entirely gone), but the word, and its connotations, remains.
More of a nit-picky linguistic thing perhaps, but psychology & first impressions are important here, and I get suspicious whenever I see what looks like folks labeling something relating to other peoples lives with a loaded term without consideration of its implications.
Stay uncomfortable - R
Guess which ones didnt receive my resume?
He talks of a "career" page. As in the title. The only time this matters is if you are already on their website.
If this was an obscure start-up, the reason you'd land on that page would be because something about them made you go to their website.
Now ask yourself this, when you visit a website would you prefer them calling the page with their job listings a gigs page, jobs page, job listing page or careers page?
Which one would you look for?
The only ones I dont like are the ones with a lot of buzzwords or code monkey type lingo.
I think a lot about the hyphenated person these days (i.e. artist-programmer-writer-marketer-lover). Your point about retroactively realizing that you were on a path is a good one - my point here is that the notion of a "careers page" implies that you know where the hell you're going... or at least that working for startup X is a natural step along that path.
Most people, plainly, do not (or companies, for that matter), know where the hell they're going. Diving into the startup world is a great way to find that out--FAST. And that's definitely not a bad thing.
But 'career' is too loaded a word, IMHO, to capture all of this..
Nobody is staying at jobs for 10-15 years anymore. You should be switching jobs every 3-5 years to refresh your skillset and stay updated. The days of working for Kodak for 40 years and then retiring are over.
From my perspective a career is made up of a number of jobs done through the life of that type of work. For a marketer it would be a few or many marketing jobs.
The perception for a potential future employee that a new job/gig/etc. with a start-up or a larger company is a good addition to building this foundation and progress in their career as a marketer/writer/programmer/etc. is an important image.
And hence start-ups should definitely continue calling it a career page.
The only exception is if the start-up believes that it is going to hurt the recruits career.
Also, I have never heard the word security associated with career as in "Career Security"; Job Security on the other is thrown around all the time.
Most people who join start-up companies, have long term goals to start something later on in life, and the experience you get from working on almost all aspects of the business, and take part in critical decision making is highly invaluable in this regard.
Some people just like the excitement that comes with the uncertainty, and if all things fail, you can always get another job or start something if you are adventurous.
This post appears to come from a Sales (or businessy) person who tend to prefer a stable environment as against risk and excitement imo.