Of course it is a parody. And have to say, a great one.
It's target at ($someRandomWord)Coin coins which emerged recently. Most of them guarantee to be "gpu, asic and fpga resistant" and what not.
After BTC got mainstream, there is a number of people now mining some random coins (which are not listed in any cryptocurrencies exchanges) in hope that one day they will be worth $1000/coin. much dreams. so rich. much fast money.