A back of the envelope calculation. Assume each shipment brings in $0.10 in profit to his company. Suppose at some point he needs to scale up to 100,000 shipments/day. His revenue is now $10,000/day.
A "Performance One" Rackspace server costs $1250/month and Rackspace isn't known for being cheap. A Hetzner box with all the things added (12TB HD, 2.4TB SSD HD, 384GB RAM) costs 831 Euro/Month.