it's like a mixture of both. it's more like a local version of fancy. we have to curate bc to be honest 90% of local shopping is crap. so we do the hard work of finding only quality vendors. then from there users can collect and share the things they like and follow stores (to get updates on new arrivals and exclusive deals). vision is to link this browsing when bored model to geo location mobile device so whenever you want to go shopping you can see the shops you liked, items you liked (as well as your friends) and then be able to go into them.

we give options for both fb and email but i guess it wasn't clear. power of fb is that one can easily share with each other (product pics as well as comments - if you look at our comment box - you can @mention and it'll get communicated to that person so it reduces the friction to sharing).

thanks so much for your input. last question: did you think that the product catalog was unique and well-balanced? what did you like or not like?