>>First, health is inherently social. When you're sick, do you tell your loved one (boy/girlfriend, spouse, parent, close friends, etc?)
What is happening is that you are using the term "social" in a literal way, whereas in this context (the tech industry) it means something very specific.
I agree that the word "Social" is loaded -- the tech industry has contorted its meaning and I did (yes) take the word in a more literal/historical sense. Prime might be wise to rethink the branding. Maybe "social" is the wrong word, even if its the right concept.
