But whatever fun there was in the blog was ruined when it turned out this guy was just another business journalist. Then it suddenly clicked that he couldn't get into Steve's head well enough to pull off the character. After that revelation, the flaws in his characterization became even more apparent--ah, that's why Fake Steve Jobs is commenting vividly on things that are fascinating to tech industry journalists but probably beneath the real Steve Jobs' notice.
So, wait. When you were judging the writing based on the writing, you thought one thing. When you were judging it based on the guy doing the writing, you, uh, figured out that the writing was worse than you thought before you acquired some extraneous information?
FSJ was never supposed to be about what Steve Jobs would actually think about. It was always poking fun at what people said about Jobs -- and since the most prominent people saying things about Jobs are tech journalists, it's fine for a tech journalist to write it.
http://www.guardian.co.uk/technology/blog/2009/jan/15/steve-...
Although, he did hint he would be back after Steve's recovery in this ARS interview:
http://arstechnica.com/apple/news/2008/07/the-real-dan-lyons...
The first few return posts have totally recaptured the voice, so hopefully FSJ finally has an outlet where he can write without tainting the Newsweek "brand".
Revealing his real identity and effectively shutting down the Fake Steve blog didn't help matters.
I doubt the old flame will be re-ignited here.
