Yes, I'm afraid that it's there marketing strategy. I think it works for Nexus 4 and gain them massive attention with the people. I'm just hoping that they will not do it again because there are more people now that are aware with the Nexus line and waiting. I know some people that are waiting for Nexus 5 but have a deadline for themselves. And if they don't get Nexus 5 immediately, they will just buy a different phone. Looks like a miss customer for Nexus.