Good marketing showing how to solve problems most perceive they have...
I use PHP extensively and think it has come a hell of a long way over the last couple of years. My meaning with the orignal point of "avoiding PHP" was more in the spirit of platform considerations.
You may, for whatever reason, not want to include PHP as part of your system architecture. By being written in JS, Ghost offers an alternative in terms of platform (where something like Drupal, or Dropplets would not).