When reading the article I just skipped that particular point thinking it was some kind of inside joke I didn't get.
One thing I'd like to know about Paris is how non-French-speaking-friendly the startup scene there is. I'm Dutch, my French goes as far as "je m'appelle une baguette". I'm weary of moving to Paris simply because of my experience that the French are, well, less comfortable communicating in English than the inhabitants of some other countries around here, even among the higher educated.