That others got other contracts is not relevant to the point that this contractor got this $60M contract without a bidding process when there was no reason to not solicit bids from others.
(As others note, seems it was a lot more than $60M.)
"Buy my product or I'll charge you $3000" provokes ire, as does a subsequent "oh BTW, the website key to buying my product sucks, but that won't persuade me to delay enforcing the $3000 even though I've given all my buddies such wavers."
Such gun-to-the-head tactics tends to elicit verbose nit-picking. Not hard to understand, even if you don't share the consternation.
"The fee in 2014 is 1% of your yearly income or $95 per person for the year, whichever is higher. The fee increases every year. In 2016 it is 2.5% of income or $695 per person, whichever is higher." - from https://www.healthcare.gov/what-if-someone-doesnt-have-healt...
Someone making $300,000 per year might pay $3k in 2014. I'm failing to have empathy for this kind of person who refuses to have health insurance. Poorer people pay way less of a penalty and are entitled to subsidies that make refusal of coverage much less fiscally logical.
The outrage still makes little sense to me unless you ignore many relevant facts.
And it's not that a person doesn't have health insurance (though some truly don't need it, being sufficiently wealthy), it's that one is penalized for not having a particular kind of health insurance. Some of us are quite content to pay our way cash, insuring only for catastrophic events...but, for some reason, our legislators deem that punishable, requiring us to sign up for undesirable services at outrageous costs via a grossly dysfunctional website.
This nation was created in opposition to such taxation & penalties, hence a lot of citizens stressing out despite "it's just a little fine, so pay & be done with it." A government which threatens[1] severe consequences for non-compliance with "trivial" regulations should not be surprised by severe pushback from those not inclined to comply.
[1] - for all the "we won't garnish your wages etc." verbiage on the website in question, I'm not seeing any legal basis for anything other than IRS-standard severe consequences for non-payment of penalties.