I ran this by a female developer for sanity checking, and I like what she came back with: "Transgendered people don't make up 50% of the population. Women do. Female software developers make up 18% of the industry, so if you're not getting 18% women interested in working for/with you, you have a communication problem."
For the record, I have no idea how many of the people on their roster identify as transgendered, and neither do you.