Sure, but we don't have to aid them in their quest
>The overwhelming majority of content on the web is DRM free. These proposals do not mandate nor give any incentive for that content to be protected if it is not already.
The practical effect of being able to deliver DRM'd content to every non-technical web user, without first having to get that user to download and install your proprietary software, is just massive. This is one of the biggest falloff points in the conversion funnel, so it makes this new delivery method highly attractive. As it is now, businesses have to balance the cost of losing customers against the cost of not being able to DRM their content. Take that dilemma away and I think you certainly have a new incentive. The practical effects of this are far reaching imo.