If you look at their profile on consumeraffairs.com [1], you'll find a ton of complaints about this VIP program on the first page alone. In fact, the company replies repeatedly with a canned response.
They are well, well aware of what they are doing. If they do change anything, it will not be because they have been suddenly educated or even found morality. It will be because the sunlight is so bright that they fear for their ability to continue to profit.
[1] http://www.consumeraffairs.com/online/justfab.html