Sounds like a perfect business for you to invest in. Lots of synergies, ya know?

I have no doubt it would hugely reduce JustFab's profits.

Dark patterns are bullshit, and your defense of this company is a classic case of cognitive dissonance at work. You don't consider yourself a bad person, so when confronted with obvious evidence of a company you invested in being a scamming piece of shit, you try to find a way to make the company not a scamming piece of shit. In your mind, this may be true. But the rest of us aren't sharing in your delusion.

The world is full of rich people with compromised morals. Please don't be one of them.

You're being disingenuous. You know full well that the 409 1-star complaints filed with consumeraffairs.com are just from people who were motivated enough to file a complaint with that particular site. They are therefore the tip of the iceberg.

They also exclude the quite probably substantial number of exploited customers who don't check their credit card statements every month and therefore are completely unaware that they are paying your company $39 every month. Like for example the subject of the original post.

You know all this FULL WELL, don't you.

This "business" model is designed to ferret out exactly those kinds of people and exploit their lack of attention to fine print and oversight of their credit card activity. It's illegal in Germany, which is why your company had to change its checkout UI to be more clear.. but only in Germany.

This makes me think Matrix Partners has been reduced to a bunch of desperate slimeballs. Guess the days of funding companies like Apple are long gone.