Okay, but you don't present anything that contradicts it.

> Infographics is a tool for conveying a message AND optimize for viral spread of this message.

Sure, infographics are a tool for conveying a desired message and encouraging its viral spread (they are a transmission medium for meme's in Dawkins original sense of the word as a replicating unit of behavior.) None of that is contrary to what I said. In fact, its pretty much a rewording of what I said.

> That is the reason for infographics to appeal to emotions, not necessarily to sell something.

Yes, the memes infographics are used to spread aren't always purchase decision memes. I don't think that does anything to change the fact that they sacrifice effective communication of factual information to serve their promotional purposes.

> Infographics are used by all kinds of nonprofits

So are infomercials; I think the comparison remains apt.