This is not a hoax – I'm the creater and I have no interest to collect and run away with your business information :-)
Read the government requirement here: http://www.dol.gov/ebsa/newsroom/tr13-02.html
Also this article to get more info:
http://www.businessweek.com/articles/2013-09-03/what-small-b...
However, your comment has costed the website to suddenly jump off the home page.