Um, last time I checked, movies and TV shows purchased from iTunes were still locked down tight. For that matter, for a long-term user it is surprisingly easy to have random DRMed music in an iTunes library unless you were very diligent about paying to unlock it (as I discovered while uploading my wife's library to Amazon Cloud Player). Unless you have some bizarre definition of iTunes content that doesn't include those kinds of cases, you just don't know what you're talking about when it comes to iTunes DRM.
I don't understand why this comment is being downvoted. Is it a little abrasive? Sure. But it's also absolutely correct. The comment he's replying to is simply misinformed. While it's true that iTunes music got rid of DRM years ago, iTunes video content still has it. If you're buying movies or TV shows to watch on an Apple TV, that content is locked into Apple's ecosystem unless you manage to crack their DRM.
