Which makes the last paragraph especially interesting. Insights. Have Microsoft finally figured that search doesn't have much revenue in there to milk anymore and since they have all these data they've collected at such massive scale, perhaps provide useful "interpretation" of these data? That gets me very excited.
And if the result of it all are APIs for developers to use these data, that's going to change a lot on how we make decisions, at least in the entertainment industry (which I work in).
[1]http://gigaom.com/2013/09/18/building-vs-buying-how-netflix-...
"stepping out of the confines of the search box"
"reinventing search"
... what could this new search be? how will it work? is bing finally innovating and thinking for itself?
No. No.
Turns out they just designed a new logo.
Also, isn't the new logo too similar to g drive?
For a moment I wondered, WTF?
But then I realized this kind of navel-gazing goes hand-in-hand with the new strategic 'focus' triumphantly announced by Ballmer two months ago (right before he was fired): "our strategy will focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most"[1] -- that is, be everything for everyone.
Microsoft truly has lost its way.
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[1] http://www.microsoft.com/en-us/news/Press/2013/Jul13/07-11On...
Serious question: what are these grids and lines supposed to show me? One would assume there would be intrinsic motivation for the lines chosen (such as a relationship to a simple mathematical object/idea). But to me the lines always look chosen to fit the design, instead of the design fitting the lines.
For example: http://www.bing.com/blogs/cfs-file.ashx/__key/communityserve...
How was this angle chosen for the lines? Why three of them? The lines are parallel, but are they meant to be slightly different distances from each other? If you drew a line in the opposite direction, but aligned it to the slant of the graphic, is that 'correct'?
<pretty much just describes a new logo and color palette>
"The new Bing identity is more than a new logo and color palette"
Sounds like they're trying to convince themselves, telling not showing, etc.
