definitely, you got it. my suggestion is turning and creating such apps for internal communication of organizations. trust me, sending mails and asking for permission take time... neither google, nor foursquare can touch internal informations inside an organization. but an app specifically developed for an organization's internal booking and organizing could worth.
well, not actually... I have majors in econ and also pols, but I'm a research assistant in engineering department and working in radical innovations =).