As did I. I've built these systems (socket-like systems that work efficiently across browser in diverse environments). And if you think you can just get that right the first time, then either you have the hacking skills of which I have never seen or you are (more likely) wrong.
But this thing here they are talking about is something I've been doing for a long time. I didn't think about making a brochure site for it though.
Just follow the principle of making the parts as dumb as possible. They should be the stupidest simplest things ever. Sometimes you can't get to this model on the first try, and that's ok. But the closer you get to it, the better the product becomes. I swear this is true and part of the soul of the machine's ghost.
If you can't make things laterally connect this way, then make them vertically stack this way and then laterally connect this way. But don't obfuscate the objective.