1) How much are you trying to raise? What if it fails to meet the goal?
2) How exactly can I get a perfectly fitting shirt? What do I need/get to measure (i.e. is it two things and you get close or is it more)?
Love this idea for a company, by the way. I often have to find clothing in odd corners to fit my physique (tall, thin, long arms and torso). I've ordered tech shirts just because of how they fit (e.g. http://www.googlestore.com/Google+Redesign/Wearables/Men+s+T...) and buy lots of cycling oriented clothing as it seems to fit me better than "mainstream" clothing without being tailored.
2. Most people are adequately covered by the standard 6 sizes. Ours fit particularly well - how a shirt should. It is a lot about how it fits in certain areas of the body and then drapes. We spent a ton of time perfecting our block, specific for our cotton, and then expanded it with other shirt designs. We take it a few steps further and have made a number of other sizes to fit between a Small and a Medium, and one between a Medium and a Large, and then tall sizes, tapered cuts for extremely athletic people, and a relaxed cut for heavier.
We're working on the interface now, and will have it done when the campaign ends to collect measurements. We can match you pretty well with height and weight, but chest helps a lot as well. Whatever you're comfortable giving!
For dress shirts I usually do 2 things. I get mediums, never tuck them in and roll-up my sleeves (this is my preferred method). If I want my sleeves to actually look like they fit me I get a large and once in a while I get it tailored, if I don't tailor them it's because I usually wear that shirt with something over it like a sweater/vest/blazer/jacket/etc so it hides the bagginess around my back/waist area.
I would really like to pre-order this but I actually don't see any examples on their site of what their different sizes are and how they'll fit. All I see is the same model type. You can tout that you are going to have all these amazing different sizes for all types and not showcase that. I'm particularly looking for someone of my body-type.
Maybe I'm a pretty standard size, but is there really a huge demand for custom-fitted t-shirts/henleys? Custom fit is valuable for clothing that is three-dimensional (suits/sports coats) and/or has many different fit parameters (dress shirts). For the segment of people that are interested in custom-fitted clothing, is a custom tee significantly better than an off the rack one? I guess I'll answer the question for myself - buying the $99 package.
On a side note, some feedback on your checkout process:
As a guest, when I go to check out, after I register/log in, it takes me to a referral page instead of the payments page. That was really confusing. You should be taking people straight to the payments page if you want to maximize your conversions.
The reality is that many people are served really well by standard sizes - but there are huge pockets of people that aren't, and that traditional retailers choose not to accommodate. We're not doing completely custom clothing eg. an all together different pattern - we'll do it, as a service if none of our sizes fit, but I think that is pretty unlikely.
What we've done is taken the most overlooked body types - tall and thin, extremely athletic (body builders etc.), and heavier-set guys that want nice shirts, and built sizes that look good on them.
That said, I DO genuinely think that our medium shirt (the size I wear) fits better than any medium I've tried before. We've had a TON of feedback to confirm this.
Great advice on the checkout forwarding. Will definitely make that change soon!
I know I'd pay a pretty penny for just a few shirts that fit exceedingly well.
[1] Incidentally, this is why I think Reddit advertising will never take off: the value proposition of stuff like this is just so much more appealing.
Our XS fits 5'6" well, but we haven't tested to see where it starts to become too long. Here are a few people that are 5'6" wearing it:
https://pistollake.com/images/examplefits/Erik_XS.jpg https://pistollake.com/images/examplefits/Zach_XS.jpg
NAME SIZE HEIGHT WEIGHT PANT SIZE CHEST STOMACH BICEP ARM LENGTH Zach XS 5'6" 140 28/28 35" 31" 11" 28" Erik XS 5'6" 130 28/28 35" 31" 10.25" 28"
They look awesome and this is such a great idea. I've been thinking about something similar since I can't find graphic t-shirts that fit well AND look good (ie have a graphic I want to wear). Generally everyone prints on american apparel and to be honest AA sucks. I have a lot of artwork I plan to do a test run with, will you guys be doing graphic t's? Any chance I can buy a stack of shirts to print on for my test run?
The question is.. was it lagoon blue? :)
