I think you're right. They're still in the baby boomer - brand is everything - mindset. At least she'll have a website where she can post her conference schedules and ebooks.

But seriously, anyone who thinks facebook will be important 10 years from now doesn't know anyone aged 14 to 18. Many articles like this are popping up: http://business.time.com/2013/03/08/is-facebook-losing-its-c...

I don't think parents can truly understand that their kids don't want to be on the same "network" as some of them.

P.S. - Doesn't apply to the flock, just the shepherds. The flock will follow when they feel it's necessary.

I don't really get the problem. While they have their priorities, Facebook IS important for many people, and might very well be in the future, so making sure to register the right usernames etc. in case is the right thing to do. Just like it's the right thing to do to register domain names if you start a company, regardless of whether you have an immediate intention of launching a website.

I think the emphasis on Facebook is simply because that is what readers are familiar with, currently. Of course they will have to be aware of and active in protecting identities on other future networks, platforms, and services, too.

At least, that is how I interpreted the references to "Facebook" every five words.

They want it to be her choice.