Luxury items are meant to be flashy, a man with a Rolex is basically saying "Hey look here, I'm freakin' rich", while a man with that monstrosity is just saying "I'm a douchebag with a ridiculous-looking watch".
The line between a watch saying "Hey look here, I'm freakin' rich" and "I'm a douchebag with a ridiculous-looking watch" would seem to be both in the eye of the beholder and razor thin.
