This is the norm. The only thing people give a shit about is their data (and that is usually when it's way to late and they're about to lose it), not the apps.
I had one customer who thought each phone was effectively a burner, and he threw them out when he got a new one. He also made sure the apple store activated his phone (before all went that way) as he thought it was useless to have a computer with the phone (because why was he buying the phone then?).
This story and many like it popped up again and again until I realized that the majority of users are completely ignorant of even the smallest details of how the device or its internals work, its is mostly a fashion statement.
http://lysy2.archives.nd.edu/cgi-bin/WORDS.EXE?virus
In English the plural is viruses.
If one person is ignorant in one domain, that doesn't mean that person doesn't excel in another domain. Stupidity is relative.
E.g. my father can't use a computer and thinks his computer is broken whenever he has minor problems with it. On the other hand he has a perfect track record in managing government institutions and the family's business and he's also extremely good at handling money and being a cheap bastard. He never learned to use a computer simply because he can delegate such tasks to his subordinates (or me).
And yet you've placed him in the bucket of people with more money than brains, simply because somebody on this planet sold his computer because it was virused.
This is NOT the norm.
