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Ask HN: How to promote a new site and get users?

13 pointsToniVlaic12y ago9 comments

I am getting close on completing a project that I am working on for the last 2 years and now the most important part is starting: getting users to the site and growing the sites traffic.

What are the best ways to promote a new site and getting initial users? Should I hire a PR company?

9 comments

9 comments · 5 top-level

murtza12y ago· 1 in thread

Here is a good HN post on the topic: https://news.ycombinator.com/item?id=341288

ToniVlaicOP12y ago

Nice post, thank you!

brotchie12y ago· 1 in thread

Facebook advertising.

We were struggling to get traction in the market (http://portalcharts.com). We did a $500 advertising spend on Facebook tailored towards our target geography and demographic. The results were excellent: CPA < $1 per sign-up.

ToniVlaicOP12y ago

Thanks, I started already playing around with Facebook ads a while ago and I really do like it but I noticed that some of the users do create accounts they don't interact too much with the site or visit just one page. Of course this could be also a problem with the site and not the traffic. Since the tests I did a while ago I have improved the site a lot and I will start soon testing this more heavily again.

adidash12y ago· 1 in thread

Is it for Zanda? :)

If yes, good old SEO is a great way to gain users. Especially for long tail keywords.

ToniVlaicOP12y ago

Yes it is for Zanda :), I agree SEO is one of the most important things or maybe the most important thing. I keep improving and optimizing everything and I am working on it all the time.

wj12y ago· 1 in thread

I really enjoyed some of the tips in the book Start Small, Stay Small.

ToniVlaicOP12y ago

Just bought the book, thanks for the tip.

richsin12y ago

Check this out. It should help put everything together.

http://www.quicksprout.com/the-definitive-guide-to-growth-ha...

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