That's exactly what I meant, I did get the feeling that this story is PR-powered. Odds are this doesn't just happen. There are literally hundreds of comparably interesting entries (not to take away from this one, it's a great idea).

With stories like this often the suggestion is "we did this very unique thing, went to bed, and woke up on a morning talk show" - that's simply not how it works and people are on average well advised to be wary of stories like this. Stuff like this happens to people who are either well-known, well-connected, or actively engage in PR. More power to them, though!