PS: Music startups are hard. We are looking for mentors/advisors/investors/music-enthusiasts who can guide us through. Please feel free to email us. Cheers!
Bandcamp currently has most of the indie diy music distribution market, do you consider them your competitor? What would you consider your advantages over them - to artists? Bandcamp take a much smaller cut (15% on digital, 10% on merch [edit: forgot PayPal fees 4-6%]), offer free downloads, and are agnostic in the sense they are just a platform: customisable pages etc.
Good luck too!
As to the advantages over Bandcamp, they are just a store, we help provide exposure as well, allowing artists to be discovered via various channels.