Kickstarter's FAQ clearly states that you need to be a US, UK (or now Canadian) citizen/business and you should prove it (SSN/government-issued IDs, address etc..) in order to launch a project.
So, can I ask you how this project has been published (and funded) http://www.kickstarter.com/projects/1054394377/idae-the-book... given the fact that the company is Italian, the team members seems to be all Italian judging from their names, the location indicated was "Milan, Italy" and the product was going to be made in / shipped from Italy?
Maybe it's just "ok" to have somebody in the US/UK/CAN that acts as a middleman for the project?
N.B. the above project is just an example, I'm Italian and I've searched from something that seemed to be founded from Italy